Unfortunately, the work of these complicated artistic techniques has been devalued with the arrival of “fast fashion” where the maquila has displaced the long hours of detail and effort of crafts.
For many decades fashion has been a continuous waste of resources.
In CANNA we seek to give back to the earth a bit of what it has given us, encouraging the consumption of sustainable pieces.
We want the women who make up our team to be proud of their talent. That they be empowered when they know Mexicans and that they are free when they have their own economic income.
Canna seeks to transmit an awareness towards artistic processes, sustainable consumption and the empowerment of women.
Then you know, when you join this movement, you are one more piece of this domino: you generated a decent job, you acquired a sustainable piece and you supported the traditional Mexican heritage.